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SMC Designations

Certified New Home Sales Professional (CSP)
The Certified New Home Sales Professional (CSP) designation is the first designation available through The Institute of Residential Marketing. CSP was designed for specialists in new home sales to enhance their professional image, increase their marketability in the home building industry and sell more homes!

Certified New Home Marketing Professional (CMP)
Certified New Home Marketing Professional (CMP) is the mid-level designation for IRM students who have completed the marketing intensive IRM courses I through IV.

Certified Graduate Associate (CGA)
Learn about the home building business from the best source possible: builders and remodelers with years of field experience. Earned through classroom instruction, the CGA designation affirms your level of industry knowledge and your commitment to your professionalism in the building industry.

Certified Graduate Builder (CGB)
Grow your business and increase your profits by sharpening your business management skills and your understanding of today’s home building industry.

Certified Green Professional (CGP)
The Certified Green Professional™ designation recognizes builders, remodelers and other industry professionals who incorporate green building principles into homes— without driving up the cost of construction. Classwork leading to the designation provides a solid background in green building methods, as well as the tools to reach consumers, from the organization leading the charge to provide market-driven green building solutions to the home building industry.

Graduate Master Builder (GMB)
The ultimate symbol of the building professional, the Graduate Master Builder (GMB) designation is for experienced veterans only. Before beginning the GMB designation process, you must have the CGB designation, the CGR designation, or the CGA designation with five years of building experience, or ten years of building experience and have completed three CGB/CGR/CGA courses. GMB courses are more advanced with in-depth instruction geared for experienced building professionals.

Master in Residential Marketing (MIRM)
The Master in Residential Marketing (MIRM) designation is the fourth and most prestigious designation given by the Institute. The MIRM is the top-level achievement for professionals in new home marketing.