NAHB Offers Customizable Materials, Shop Talks for New Homes Month
Every April, NAHB celebrates New Homes Month, a time to spotlight the benefits of new construction to buyers across the country. In support, NAHB provides the New Homes Month Toolkit, a communications playbook featuring customizable materials to promote the month. This year also features two virtual Shop Talks, industry expert-led conversations that dive into how to convert leads to sales and grow your business.
New Homes Month Toolkit
The New Homes Month Toolkit provides communications tools and customizable messaging to target potential home buyers. The toolkit features:
- New social images and cover photos for Facebook, LinkedIn and Instagram.
- Customizable social media content, including posts and a consumer-focused video.
- Customizable press release to distribute to local media.
- Talking points, key messages and customizable consumer-oriented articles.
Member Resources for New Homes Month
The two Shop Talks are free and available for all NAHB members, but registration is required.
One Team, One Experience: Turning Spring Traffic into Sales
April 2 | 1 p.m. ET Register Now
Gain insights from a panel of industry experts on how online sales counselors, on-site sales teams and marketing teams can best work together during the spring buying rush to create a seamless experience for today’s buyer.
This discussion will explore how handoffs really happen (and where they break down), how messaging stays consistent from first click to initial visit and how teams can stay connected during the spring surge to drive qualified leads and sales.
Inside the Funnel: Marketing Strategies That Move Buyers to a ‘Yes’
April 28 | 1 p.m. ET | Register Now
Closing the deal on a home sale is no small feat. Even if your sales team is aligned, what actually moves the buyer forward? This live discussion will explore how builders and their marketing partners can guide that journey with the right messaging, timing and tools — instead of relying on hope and follow-up alone.