Finding, engaging with and responding to business prospects can be a trying and time-consuming ordeal. However, the process can be made much simpler through effective market research, dialogue and promotion.

On Tuesday, Jan. 23, industry veteran S. Robert August, MIRM Fellow, CMP, CSP, MCSP, CAASH and president of North Star Synergies, will lead a new online course called “Creating & Managing Qualified Lead Generation and Referrals” from 1-4 p.m. ET.

The course will tackle all phases of developing qualified leads such as making a cold call, generating referrals, developing an outsourced lead generation plan and more.

“We spend so much time marketing our company through advertising, website facilitation, promotions and public relations thinking that these marketing components are the only ways to master the art of lead generation when networking for qualified leads,” said August.

After taking the course, attendees will likely benefit from improved communication, prospecting and evaluation skills that will help acquire qualified leads and sustain company growth.

This course counts for six continuing education credits. 

Register