As the housing industry continues to navigate shifting markets, one thing remains clear for building professionals: success depends on collaboration, innovation, and a deep understanding of how every piece of the process connects.

Two upcoming sessions — hosted by the NAHB Leading Suppliers Council (LSC) during the first half of its Working/Planning Meeting — will offer industry pros a unique opportunity to explore both the big-picture challenges and the practical solutions shaping today’s housing market.

On Wednesday, Nov. 12, the back-to-back, 30-minute presentations of “LSC Talks” will feature industry experts who will share actionable insights. These strategies can be applied to streamline operations, strengthen partnerships, and position your business for long-term growth.

Session 1: Your Role in Reimagining the Supply Chain

1–1:30 p.m. ET

The drive to make housing more attainable begins with transforming the materials supply chain, according to Jennifer Castenson, VP of public relations at Buildxact. During this session, Castenson will explore how builders, suppliers, and manufacturers can collaborate to reduce costs, embrace innovation, and align for measurable impact.

Castenson will also discuss how each stakeholder in the building process can help remove barriers — such as onerous codes and fragmented practices — to make housing more efficient and accessible.

Learning objectives:

• Apply practical strategies to boost supply chain efficiency
• Discover ways builders and suppliers can work together to reduce housing costs
• Explore how innovation and collaboration can expand housing access

Session 2: How to Sell, Stand Out, and Win Long-Term Business with Builders

1:30–2 p.m. ET

Immediately following Castenson’s session, Kenny Siggs, a consultant with the Shinn Group, will shift the focus from systems to relationships — specifically, how to identify the ideal builder clients and establish lasting partnerships.

Siggs states that whether you’re targeting a national builder with tens of thousands of starts or a boutique custom firm, success begins with clarity: knowing your customer, your capabilities, and your value. His session will help attendees refine their business approach, strengthen trust, and create long-term relationships that drive consistent results.

Learning objectives:

• Identify and target ideal builder clients
• Understand what information builders need to see reliability and value
• Develop relationship strategies that lead to lasting business success

Together, these upcoming sessions will deliver a comprehensive look at key factors driving today’s building industry — from supply-chain transformation to business development and relationship management. Whether you’re a supplier, manufacturer, or builder, you’ll leave with practical insights to operate more efficiently, collaborate more effectively, and build stronger partnerships.

The sessions are open to all industry professionals. Registration is not required to attend.

Join virtually on Microsoft Teams.

Or join by phone at 206-691-8827 (conference ID 913 005 304#).